Privacy Policy

This Privacy Policy (hereinafter "Policy") describes how alpa666 (hereinafter "We", "Us", "Our", or "the Platform") collects, uses, stores, shares, and protects personal data belonging to individuals (hereinafter "You", "Your", or "User") who access or use the website located at https://alpa666.cam and all associated Platform Services, including account registration, deposits, withdrawals, gaming activity, and customer support interactions.

alpa666 is committed to handling Your personal data with the highest standards of transparency, integrity, and security. We operate in compliance with applicable data protection laws and international best-practice frameworks relevant to our operating jurisdictions.

By registering an account, making a deposit, or otherwise using any part of the alpa666 platform, You acknowledge that You have read, understood, and agree to the data practices described in this Policy. This Policy should be read in conjunction with our Terms & Conditions and Responsible Gambling Policy.

The following terms carry the meanings assigned below throughout this Policy:

• Personal Data: Any information that identifies or can be used to identify a natural person, either alone or in combination with other data — including but not limited to name, email address, phone number, identification number, payment details, and IP address.
• Processing: Any operation performed on Personal Data, including collection, recording, storage, adaptation, retrieval, use, disclosure, erasure, or destruction.
• Data Controller: alpa666, in its capacity as the entity that determines the purposes and means of Processing Personal Data collected through the Platform.
• Data Processor: Any third-party service provider that Processes Personal Data on behalf of alpa666, strictly in accordance with this Policy and binding data processing agreements.
• Cookies: Small data files placed on Your device by the Website to facilitate session management, analytics, and personalisation functions.
• KYC: Know Your Customer — the identity verification process required to authenticate a Member's identity and comply with applicable anti-money laundering (AML) obligations.
• Member: Any registered user of the alpa666 platform who has created an account in accordance with the Terms & Conditions.

alpa666 collects only the Personal Data that is necessary for the legitimate operation of the Platform and the delivery of its services. The categories of data we collect are set out below.

alpa666 does not intentionally collect sensitive categories of Personal Data (such as health information, racial or ethnic origin, religious beliefs, or political opinions) unless such data is directly relevant to a specific legal obligation — for example, medical documentation submitted in connection with a responsible gambling self-exclusion request.

alpa666 collects Personal Data through the following channels:

4.1 Directly From You

• Account registration forms — name, date of birth, contact details;
• KYC document uploads — government-issued identification, proof of address;
• Deposit and withdrawal requests — payment method details;
• Customer support interactions — live chat, email correspondence;
• Responsible gambling tool activations — deposit limit settings, self-exclusion requests.

4.2 Automatically Through Your Use of the Platform

• Session data collected via cookies and similar tracking technologies when You browse or use the Website;
• Device and connection metadata, including IP address, browser fingerprint, and access timestamps;
• Gaming activity logs generated automatically as You play games or place bets on the Platform.

4.3 From Third Parties

• Payment processors and financial institutions (e.g., transaction confirmation, fraud screening data) — including Maybank, CIMB, Public Bank, Hong Leong, Touch 'n Go eWallet, Boost, GrabPay, DuitNow, and FPX networks;
• Identity verification and KYC service providers engaged by alpa666 to validate user identity;
• Anti-fraud and AML screening services that cross-reference submitted data against watchlists and sanctions databases.

alpa666 processes Your Personal Data for the following specific purposes:

• Account Management: Creating, maintaining, authenticating, and managing Your Member account;
• Service Delivery: Enabling access to all Platform Services including games, sports betting, live casino, and loyalty programme features;
• Payment Processing: Facilitating MYR deposits and withdrawals through all supported payment channels, including e-wallets, online banking, and cryptocurrency;
• KYC & AML Compliance: Verifying Your identity and age (21+ requirement), and satisfying applicable anti-money laundering and counter-terrorism financing obligations;
• Fraud Prevention & Security: Detecting, investigating, and preventing fraudulent activity, unauthorised access, and platform abuse;
• Responsible Gambling: Monitoring gaming patterns to identify potentially problematic behaviour and administering responsible gambling tools, including deposit limits, cooling-off periods, and self-exclusion;
• Customer Support: Responding to queries, resolving disputes, and improving service quality;
• Marketing & Promotions: Sending promotional communications to Members who have not opted out — You may withdraw consent at any time by contacting support;
• Analytics & Improvement: Analysing aggregated, anonymised usage data to improve platform performance, game selection, and user experience;
• Legal & Regulatory Compliance: Meeting all applicable legal, regulatory, and licensing obligations in the jurisdictions in which alpa666 operates.

alpa666 relies on the following legal bases when Processing Your Personal Data:

• Contractual Necessity: Processing required to perform the contract between alpa666 and You as a Member — including account management, gaming services, and payment processing;
• Legal Obligation: Processing required to comply with applicable laws, including KYC, AML, licensing requirements, and age verification obligations;
• Legitimate Interests: Processing carried out for alpa666's legitimate business interests, such as fraud prevention, platform security, and responsible gambling monitoring, where these interests are not overridden by Your rights and interests;
• Consent: Where You have given explicit consent — for example, consent to receive marketing communications. You have the right to withdraw consent at any time without affecting the lawfulness of Processing carried out before withdrawal.

alpa666 does not sell, rent, or trade Your Personal Data to third parties for their own independent commercial purposes. We may share Your data with the following categories of recipients, strictly as necessary for the stated purposes:

• Payment Service Providers: Malaysian banking institutions (Maybank, CIMB, Public Bank, Hong Leong), e-wallet operators (Touch 'n Go eWallet, Boost, GrabPay), and transfer networks (DuitNow, FPX), as necessary to process transactions;
• KYC and Identity Verification Providers: Third-party services engaged to verify identity documents and conduct AML screening;
• Fraud Prevention Services: Providers of fraud detection, chargeback management, and risk scoring services;
• Gaming Content Providers: Licensed studio partners that supply game content to the Platform, where session data is transmitted to operate their games;
• IT and Hosting Providers: Cloud infrastructure and technology service providers who host and maintain Platform systems, bound by confidentiality and data processing agreements;
• Regulatory and Law Enforcement Authorities: Where required by applicable law, court order, or legitimate regulatory request;
• Professional Advisers: Legal, accounting, or audit firms, where necessary and subject to confidentiality obligations.

The alpa666 Website uses cookies and similar tracking technologies to operate correctly, maintain your session, and improve platform performance. The categories of cookies we use are:

• Strictly Necessary Cookies: Essential for the Website to function. These include session authentication cookies and security tokens. They cannot be disabled without impairing core functionality.
• Performance & Analytics Cookies: Collect anonymised data on how users navigate the Website — pages visited, time on page, error logs. Used to improve platform performance.
• Functionality Cookies: Remember user preferences such as language settings and responsible gambling configuration choices to personalise your experience.
• Security Cookies: Used to detect fraudulent authentication attempts, bot activity, and session hijacking.

You may configure your browser to block or delete cookies; however, doing so may impair the functionality of the alpa666 platform, including preventing you from logging in or accessing certain features.

alpa666 retains Personal Data only for as long as is necessary for the purposes for which it was collected, or as required by applicable legal and regulatory obligations. Our general retention principles are as follows:

• Active Account Data: Retained throughout the duration of the Member's account and for a minimum of five (5) years following account closure, in accordance with AML and gaming regulatory record-keeping requirements;
• Financial Transaction Records: Retained for a minimum of seven (7) years to satisfy statutory accounting and AML obligations;
• KYC Documentation: Retained for a minimum of five (5) years from the date of submission or from the date of account closure, whichever is later;
• Support and Communications Logs: Retained for three (3) years from the date of interaction, or longer where a dispute is ongoing;
• Marketing Consent Records: Retained until consent is withdrawn and for one (1) year thereafter as evidence of consent management.

Upon expiry of the applicable retention period, Personal Data will be securely deleted or anonymised so that it can no longer be associated with an identifiable individual.

alpa666 implements robust technical and organisational measures to protect Your Personal Data against unauthorised access, loss, alteration, disclosure, or destruction. These measures include:

• 256-bit Transport Layer Security (TLS/SSL) encryption for all data transmitted between Your device and our servers;
• Encryption at rest for sensitive data categories, including financial records and identity documents;
• Strict role-based access controls, ensuring that only authorised personnel access Personal Data on a need-to-know basis;
• Regular penetration testing and vulnerability assessments of Platform infrastructure;
• Automated intrusion detection and real-time security event monitoring;
• Multi-factor authentication options for member account access.

Subject to applicable law and certain legal exceptions (including AML record-keeping obligations), You have the following rights in relation to Your Personal Data held by alpa666:

To exercise any of the above rights, please contact our Data Protection team at [email protected] (plain text — not a clickable link), with the subject line "Data Rights Request". We will acknowledge your request within five (5) business days and aim to resolve it within thirty (30) days.

Please note that certain rights are subject to legal exceptions. For example, we are required to retain financial transaction records and KYC documentation for defined periods under AML regulations, and the Right to Erasure does not override these obligations.

alpa666 operates globally and may transfer Your Personal Data to, or process it in, countries outside of Malaysia. Where such transfers occur, alpa666 takes appropriate safeguards to ensure that Your Personal Data receives a comparable level of protection to that applicable in Malaysia. These safeguards may include:

• Transfers to jurisdictions recognised as providing an adequate level of data protection;
• Contractual obligations imposed on receiving parties (including standard contractual clauses or equivalent mechanisms) requiring them to protect Personal Data to the same standard as alpa666;
• Transfers to Data Processors who are bound by binding corporate rules or equivalent international data protection frameworks.

By using the alpa666 platform, You acknowledge that Your Personal Data may be transferred to and processed in countries outside Malaysia as described above.

The alpa666 platform is strictly intended for persons aged 21 years and above. We do not knowingly collect Personal Data from individuals under the age of 21. If You are under 21 years of age, You must not access or use the Website or any Platform Services.

If alpa666 becomes aware that Personal Data has been inadvertently collected from a person under 21, we will take immediate steps to delete that data, close the associated account, and return any deposited funds where legally required. If You believe that a person under 21 has provided Personal Data to alpa666, please contact us at [email protected] (plain text — not a clickable link).

alpa666 reserves the right to update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or regulatory requirements. The date of the most recent revision is displayed at the top of this page.

Where a material change is made to this Policy — such as a change to the categories of data collected, the purposes for which it is used, or the parties with whom it is shared — we will provide reasonable prior notice via the Website or by email to the address registered on Your account.

Your continued use of the Platform after a revised Policy becomes effective constitutes Your acceptance of the updated data practices. If You do not agree with the revised Policy, You must cease using the Platform and request account closure.

If You have any questions, concerns, or complaints about this Privacy Policy or about how alpa666 handles Your Personal Data, please contact us using the details below. All email addresses are displayed as plain text and are not clickable links.

• Data Protection Enquiries: [email protected] — subject line: "Privacy / Data Rights Request"
• Live Chat Support: Available 24 hours a day, 7 days a week via the chat function on the Website
• Response Commitment: We acknowledge data rights requests within 5 business days and resolve them within 30 days.

For questions specifically relating to responsible gambling and the personal data involved in self-exclusion or deposit limit requests, please refer to our Responsible Gambling page or contact support directly.